Sound like a fit?
Obie is built for growing teams and organizations. We have a variety of plans to fit your organization as you scale.
Hawke Media is a full-service Outsourced CMO based in Los Angeles, CA, providing the guidance, planning, and execution to grow brands of all sizes, industries and business models.
ROI on Obie Subscription Cost
Amount saved from lost billable hours
"Obie is really reliable. It looks really simple but is incredibly useful. For Hawke Media in particular, our team Google Drive has been sort of like an unmanaged wilderness. This [Google Drive] will be five or six years old, with no consistent effort or organization. That was one of the things that I recognized coming into this role and I wanted to make sure we're able to find things quickly. And Obie helped solve that need on almost day one... it's incredibly useful if your organization starts getting to that threshold where it's increasingly difficult to find what is necessary, and people are relying on shoulder taps to actually get their jobs done. I think that's really where Obie’s going to shine. And from a personal perspective, if I go to any org in the future, it's like “we have a really hard time finding stuff”, I absolutely know what to do."
Alex Kyle
Director of Paid Social and Special Projects - Hawke Media
Adding employees ten at a time creates a burden on existing employees to assist in getting everyone up to speed and diminish productivity subtantially. For Hawke media, if tenured employees spend 20% of their time helping others, they lose nearly 2 billable hours of productivity every day. To mitigate this problem, Hawke Media intervened by deploying Obie as a self-serve support tool and work accelerator to reduce the reliance on shoulder-taps for an admittedly difficult to search knowledge repository.
What is the cost of lost productity to Hawke Media:
$150
Average billable hour
cost to the company
80
Average number of hours
wasted per month providing support
After implementing Obie and training employees to self-serve support:
$12,000
Monthly cost savings
30.1x
ROI of Obie subscription
“We've been using the Obie FAQ system pretty extensively... [for example], if [anyone asks a question like], “Does anyone know how to help me set up a tracking pixel?”, Obie will automatically parse that question in a channel with NLP, find the relevant FAQ, and automatically serve it... so we've taken potentially a four-and-a-half hour screen-share session and boiled it down to less than five minutes.”
Alex Kyle,
Director of Paid Social and Special Projects - Hawke Media
Hawke Media's biggest pain point was caused by a legacy knowledge repository (Google Drive) that had been poorly maintained and they did not feel comfortable migrating from to another silo or solution. What they needed was a better workflow for interacting with what they already invested years into building. This problem was exacerbated by a rapid period of growth where numerous team members were hired. The backlog of support issues was building up and was creating a meaningful negative impact on the team's productive (billable) hours.
Due to its intuitive nature, and the team's comfort with using Slack, the majority of new hires immediately understood the workflows involving Obie, and instantly began to reduce the dependency on senior team members for support.
Obie is built for growing teams and organizations. We have a variety of plans to fit your organization as you scale.