Hawke Media is a full-service outsourced CMO based in Los Angeles, CA, providing the guidance, planning, and execution to grow brands of all sizes, industries and business models. Learn how Hawke Media used Obie to make their Google Drive instantly searchable from Slack and save $12k/month in billable hours.



Total Employees



Avg monthly questions processed by Obie



Avg monthly hours saved with Obie

Challenges and Goals

  • To bring an intelligent search layer to their Google Drive folder structure which, admittedly has grown quite messy over the years.
  • To integrate their Google Drive knowledge silo with Slack to make it instantly searchable and sharable.
  • To give agents faster access to support documentation to reduce shoulder tapping and distractions in a period of rapid company growth and onboarding.


  • With Obie, Hawke was able to create an intelligent search layer that connected their Google Drive knowledge repository to the place where they communicate the most, Slack, almost instantly.
  • Implemented a more rigorous naming convention to file managmement that dramatically improved search indexability.
  • Dramatically improved workflow by eliminating the disengagement occuring from shoulder-taps between teams and newly onboarded team members.


ROI on Obie Subscription Cost


Amount saved from lost billable hours

"Obie is incredibly useful if your organization starts getting to that threshold where it's increasingly difficult to find what is necessary, and people are relying on shoulder taps to actually get their jobs done. I think that's really where Obie’s going to shine. And from a personal perspective, if I go to any org in the future, it's like “we have a really hard time finding stuff”, I absolutely know what to do."

Director of Paid Social and Special Projects - Hawke Media

Scaling a full-service digital agency creates onboading headaches - Obie is the cure

Adding employees ten at a time creates a burden on existing employees to assist in getting everyone up to speed and diminish productivity substantially. For Hawke media, if tenured employees spend 20% of their time helping others, they lose nearly 2 billable hours of productivity every day. To mitigate this problem, Hawke Media intervened by deploying Obie as a self-serve support tool and work accelerator to reduce the reliance on shoulder-taps for an admittedly difficult to search knowledge repository.

What is the cost of lost productity to Hawke Media:


Average billable hour cost to the company


Average number of hours wasted per month providing support

After implementing Obie and training employees to self-serve support:


Monthly  cost savings


ROI  of Obie subscription

“We've been using the Obie FAQ system pretty extensively... [for example], if [anyone asks a question like], “Does anyone know how to help me set up a tracking pixel?”, Obie will automatically parse that question in a channel with NLP, find the relevant FAQ, and automatically serve it... so we've taken potentially a four-and-a-half hour screen-share session and boiled it down to less than five minutes.”

Alex Kyle,
Director of Paid Social and Special Projects - Hawke Media


Sound like a fit?

Obie is built for growing teams and organizations. We have a variety of plans to fit your organization as you scale.

Explore Plans